It’s an incredibly exciting time at Luxonis as we are witnessing entirely new markets being created with spatial artificial intelligence (AI) cameras. One of the most rewarding aspects of working at Luxonis is learning about the various use cases that our customers are tackling. Every week feels like getting to participate in a startup incubator as our customers invent new solutions to old problems. Not a week goes by where we haven’t learned about an entirely new capability that we didn’t realize was possible for our customers to achieve with the Luxonis platform. One of the most common questions that we receive is customers wanting to know what industries Luxonis targets and why we target them.
The reality is that industries have found Luxonis rather than Luxonis finding industries. This is because our early efforts to target specific industries were met with mixed results. For example, in early 2020 we were targeting the energy industry only to see investment in oil & gas completely dry up by April 2020. To seed the market Luxonis decided to target the most technical engineers on the planet with our Kickstarter campaigns. We figure that if we can convince hardcore hobbyists that we are the best solution then we are getting the hard part of the way. The slightly easier part is enabling those hobbyists to convince their business leadership that Luxonis can tackle their scaled enterprise use cases.
Starting in 2021 Luxonis doubled down on our approach to follow the money and that has led us to our current target list of ten key industries. These industries found us and now Luxonis is putting in the time, talent, and treasure to expand rapidly in each area. Our target industries are:
- Transportation
- Agriculture & industrial equipment
- Warehousing
- Retail
- Construction
- Manufacturing
- Consumer Robotics
- Energy & Utilities
- Healthcare
- Sports
Each industry has numerous unique applications that keep our growing team of 64 engineers busy. Let’s take a moment to highlight a few industries in particular:
Construction
Common applications in construction include detecting if workers are wearing personal protective equipment (PPE), people counting, and monitoring equipment operation. An example customer that we work with is CobraVision who is using OAK cameras and RobotHub to monitor and improve safety at construction sites. Take a look at the video to see how CobraVision is able to check when workers are wearing PPE and track if vehicles are being operated safely near obstacles.
Warehousing
Warehouse operations is one of the areas with the most obvious opportunities to automate repetitive manual human labor. We are already witnessing 100% “lights out” warehouses that require no human labor to receive, sort, store, pack, and ship packages. Our customers are seeking solutions that automate different types of warehouse steps such as pick and place, autonomous mobile robots moving goods, and various tracking systems. An example customer that we work with is Rapyuta who is developing a fully autonomous forklift.
Transportation
Transportation is a massive industry that has a lot of room for improvement in terms of both safety and efficiency. American commercial airlines are the gold standard example of what can be achieved with advanced sensing and automation systems. The data backs this up as seen in 2020 when 38,824 Americans died in a car crash, 743 in a train accident, 838 in a boating accident, and 0 on commercial airlines. And zero fatalities for commercial airlines in the United States in 2020 is no fluke as that result has been achieved most years over the last decade. One of the customers tackling the transportation industry in a big way is Hivemapper who is building a decentralized road map with automotive users generating the data. Luxonis is helping Hivemapper deliver the dashcams needed for users to collect map data. The Hivemapper dashcam also can collect video data to quickly determine who is at fault when an accident occurs.
We love learning more about our customer’s applications. If you’d like your use case to be featured on Luxonis.com please reach out to us at support@luxonis.com. And if you ever want to chat with us about your use case please feel free to schedule a video call with us here: https://meetings-eu1.hubspot.com/bradley1.
